Privacy Policy

Enfield Trade Centre (“we”, “our”, “us”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share information about you when you visit our website or interact with us.

This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We may collect the following categories of personal data:

• Identity data — your name, title, date of birth
• Contact data — email address, telephone number, postal address
• Enquiry data — details of your vehicle interest, messages you send us
• Technical data — IP address, browser type, operating system, pages visited
• Financial data — income and expenditure information if applying for finance
• Marketing preferences — your opt-in or opt-out choices for communications

We collect data through:

• Contact and enquiry forms on our website
• Phone calls and email correspondence
• In-person visits to our dealership
• Automated technologies such as cookies when you browse our site
• Third-party sources such as finance lenders or vehicle history providers

We use your personal data to:

• Respond to your enquiries and provide customer service
• Process vehicle purchases, part-exchange valuations, and finance applications
• Send you marketing communications where you have given consent
• Improve our website and services through analytics
• Comply with legal and regulatory obligations
• Prevent fraud and ensure the security of our systems

We rely on the following legal bases to process your data:

• Contract — to fulfil a purchase or service agreement with you
• Legitimate interests — to run our business, improve services, and prevent fraud
• Consent — for marketing communications and non-essential cookies
• Legal obligation — to comply with applicable laws and regulations

Our website uses cookies to distinguish you from other users and to improve your browsing experience. We use:

• Strictly necessary cookies — required for the site to function
• Analytics cookies — to understand how visitors use our site (e.g. Google Analytics)
• Preference cookies — to remember your settings and choices

You can control cookies through your browser settings. Blocking certain cookies may affect the functionality of our site.

We may share your data with:

• Finance lenders and brokers when you apply for vehicle finance
• Vehicle history and provenance check providers (e.g. HPI)
• IT and website service providers who support our operations
• Regulatory bodies and law enforcement when required by law

We do not sell your personal data to third parties for their own marketing purposes.

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including for satisfying any legal, accounting, or reporting requirements.

Enquiry data is typically retained for 2 years. Customer purchase records are retained for 7 years in line with HMRC requirements.

Under UK GDPR you have the right to:

• Access — request a copy of your personal data
• Rectification — ask us to correct inaccurate or incomplete data
• Erasure — request deletion of your data in certain circumstances
• Restriction — ask us to limit how we use your data
• Portability — receive your data in a structured, machine-readable format
• Object — object to processing based on legitimate interests or for direct marketing
• Withdraw consent — where processing is based on consent, you may withdraw at any time

To exercise any of these rights, please contact us using the details below. We will respond within 30 days.

We have implemented appropriate technical and organisational measures to protect your personal data against accidental loss, unauthorised access, disclosure, alteration, or destruction.

Where we share data with third parties, we require them to respect the security of your data and to treat it in accordance with applicable law.

We may update this Privacy Policy from time to time. The “Last updated” date at the top of this page will reflect any changes. We encourage you to review this policy periodically.

If you have any questions about this policy or wish to exercise your rights, please contact our Data Protection point of contact:

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.